tag:blogger.com,1999:blog-84730553220703714712011-11-28T06:13:20.329+05:30Musings on the business of brands with a focus on company brands, life in the Indian corporate space, and ocassional observations of a curious mind...thestorysofarhttp://www.blogger.com/profile/13660828631330803158noreply@blogger.comBlogger481100tag:blogger.com,1999:blog-8473055322070371471.post-76803684804555576072009-05-05T15:14:00.003+05:302009-05-05T15:22:46.403+05:30

Have just initiated a new, more specialized blog on wordpress called CompanyBrands. This one will strive to be more professional, serious content oriented and will bring together content around the idea of company branding in one place.

thestorysofarhttp://www.blogger.com/profile/13660828631330803158noreply@blogger.comtag:blogger.com,1999:blog-8473055322070371471.post-47463715703862226972009-03-27T17:30:00.005+05:302009-03-27T18:05:44.529+05:30

Am getting sucked into it kicking and screaming, but just can't avoid trying these guys out...afterall being in touch with the latest is one thing our clients expect out of us...Here is a wonderful interview with Chris Brogan that explains a whole lot about how the world of blogging/facebook/twitter etc. works.Particularly like this bit below drawing the differences between facebook and twitter--

thestorysofarhttp://www.blogger.com/profile/13660828631330803158noreply@blogger.comtag:blogger.com,1999:blog-8473055322070371471.post-67292725816807953752008-11-29T07:51:00.002+05:302008-11-29T07:55:34.646+05:30

A well executed service concept can be a great inspiration and Pidilite Hobby Ideas is one such. Recently walked into one their outlets (Bangalore) and besides the amazing range of goodies that Pidilite has put together from across the world, one is struck by the overall service experience. Hobby ideas is an upstream stationery shop which caters to a host of pastime pursuits – from the regular

thestorysofarhttp://www.blogger.com/profile/13660828631330803158noreply@blogger.comtag:blogger.com,1999:blog-8473055322070371471.post-4815318562703225512008-11-16T08:30:00.004+05:302008-11-22T08:57:17.604+05:30

Because this blog’s central focus is on brand building for ‘organization brands’, every time a significant corporate brand undergoes a facelift, I am tempted to add my two bits. The Bharti Group being the latest one to go in for a new garb. Frankly, more often than not I have felt that the visual identity changes tend to be taken up without any real change on the ground. In fact, one gets the

thestorysofarhttp://www.blogger.com/profile/13660828631330803158noreply@blogger.comtag:blogger.com,1999:blog-8473055322070371471.post-89834017035553036942008-09-21T11:19:00.005+05:302008-09-21T11:34:53.539+05:30

Have been privileged to be associated with TATA Tea's initiative onebillionvoters in collaboration with Janaagraha. A simple idea of getting youth to register as voters. The idea is simple and backed by two inspiring parent brands...looks like a winner from the start. But to me the bigger story is the team behind it. A bunch of youngsters, all in their 20s, most of them from an IIT/IIM pedigree

thestorysofarhttp://www.blogger.com/profile/13660828631330803158noreply@blogger.comtag:blogger.com,1999:blog-8473055322070371471.post-60854323132525082992008-08-16T13:11:00.003+05:302008-08-16T13:29:04.714+05:30

AEGON-Religare's KILB campaign is a wonderful usurping of a generic benefit of insurance i.e. risk protection, that has been lying unclaimed for many years now. I was fortunate to do a little bit of work almost 6 years ago on the category and at that time only Max New York Life was talking this language. I still remember the first question their advisor asked me- If you die today, how much money

thestorysofarhttp://www.blogger.com/profile/13660828631330803158noreply@blogger.comtag:blogger.com,1999:blog-8473055322070371471.post-64974957246234817242008-08-16T13:05:00.002+05:302008-08-16T13:09:57.853+05:30

Off late Bangalore has been plastered with gigantic hoardings announcing the arrival of DNA, the newspaper initiative of the ZEE-Bhaskar combine. The campaign, which had an elaborate teaser phase, is now carrying ads which are supposedly insider’s take on what makes Bangalore a place to be proud of. There are references to cult eateries like Koshy’s, lots of software lingo etc. to mention a few.

thestorysofarhttp://www.blogger.com/profile/13660828631330803158noreply@blogger.comtag:blogger.com,1999:blog-8473055322070371471.post-41037510292202031762008-08-03T13:52:00.003+05:302008-08-03T14:19:31.047+05:30

Have been a big fan of Sunil Khilnani's The Idea of India and frankly, haven't come across a piece of writing that packs so much punch in as few as 200 pages. The book tries to get to the roots of how the Indian identity got created and deeply established in less than a century. If, about a hundred years ago one had asked any one living on the subcontinent who they were, no one probably would

thestorysofarhttp://www.blogger.com/profile/13660828631330803158noreply@blogger.comtag:blogger.com,1999:blog-8473055322070371471.post-55830888073689873632008-08-03T13:33:00.002+05:302008-08-03T13:36:22.302+05:30

Just picked up Dr. Kakar’s latest titled Mad and Devine-Spirit and Psyche in the Modern World and am riveted by it. The book looks at the interplay between the spirit and the psyche and aims at distinguishing between the psychic and the spiritual phenomena. Besides insightfully articulating something as abstract as that, his brilliance lies in the ability to infuse poetry into the subject matter.

thestorysofarhttp://www.blogger.com/profile/13660828631330803158noreply@blogger.comtag:blogger.com,1999:blog-8473055322070371471.post-57907934303457102112008-07-21T06:50:00.004+05:302008-07-21T07:14:25.374+05:30

My obsession with Infosys continues :-)...for years i have been informally asking people in the IT industry on what they feel are the real differentiators between the Big Three of Indian IT- TCS, Infy and Wipro...and everyone has their take on it. There are those who believe that TCS scores with its years of domain knowledge and Infy is good at customer relations, Wipro has strong R&D and pricing

thestorysofarhttp://www.blogger.com/profile/13660828631330803158noreply@blogger.comtag:blogger.com,1999:blog-8473055322070371471.post-55026474437874846432008-06-28T11:39:00.005+05:302008-06-28T12:10:17.563+05:30

Gareth Kay writes about Brand Defining Gestures on his blog and the idea that brands need to go beyond the so called 'communications' or 'marketing' and provide a proof of what they are committed to. A similar thought has been building up in my mind since i first read about 'signature policies' as a brand building tool for service brands in Stephen King's classic Brand Building in the 1990s.

thestorysofarhttp://www.blogger.com/profile/13660828631330803158noreply@blogger.comtag:blogger.com,1999:blog-8473055322070371471.post-40579202515014581972008-06-14T08:20:00.006+05:302008-06-18T07:28:34.359+05:30

This one seems to be taking a life of its own. Continuing in the spirit of my previous post about innocent drinks and help remedies, here is another cute, soulful, passionate and transparent FMCG firm called method -, into household cleaning stuff. According to their website, they are the fastest growing FMCG company in the US and their mission is to give face lift to the household cleaning

thestorysofarhttp://www.blogger.com/profile/13660828631330803158noreply@blogger.comtag:blogger.com,1999:blog-8473055322070371471.post-75739366726715749122008-05-31T07:41:00.002+05:302008-05-31T07:50:14.857+05:30

Talking of company branding in the FMCG space, Gareth Kay has introduced me to two little gems- a health drink company called innocent out of UK and Help Remedies, a company into the making of health products like headache pills and bandages (as of now). Both strikingly authentic, accessible and cute...check them out for a unique brand personality that seems to indicate to the kind of values the

thestorysofarhttp://www.blogger.com/profile/13660828631330803158noreply@blogger.comtag:blogger.com,1999:blog-8473055322070371471.post-43413447460989861612008-05-15T11:20:00.007+05:302008-05-15T11:45:54.601+05:30

Not sure if its just me, but Simplifly Deccan (formerly Deccan Aviation) seems to have pulled off a miraculous turnaround in its service quality in just a few months of Mr. Mallya taking over. The last two times i have travelled, the service quality experience has been outstanding. Right from adhering to time, to keeping travllers informed, to providing water, newspaper and magazine (not the

thestorysofarhttp://www.blogger.com/profile/13660828631330803158noreply@blogger.comtag:blogger.com,1999:blog-8473055322070371471.post-4754485686185141902008-05-15T11:09:00.004+05:302008-05-15T11:19:50.351+05:30

Happened to study a little bit about the logistics business in the context of a new business lead over the weekend. The logistics of logistics are quite overwhelming- eg. UPS, which has developed a new strategy for reinventing its brand for the future will take 6 years just for the visual identity change to take place because it involves 88,000 vehicles, hundreds of airplanes, over a million

thestorysofarhttp://www.blogger.com/profile/13660828631330803158noreply@blogger.comtag:blogger.com,1999:blog-8473055322070371471.post-56311613628081442722008-05-03T11:25:00.003+05:302008-05-03T18:52:42.350+05:30

The recent spate of rebranding initiatives clearly indicates the state of mind of a lot of managements in the country. Brand is high on priority but low on understanding. However there is some interesting work some not so great. On the whole, here is what I felt of the 3 that I have noticed. Shoppers is a pretty neat job of making the retailer future ready. The new logo has all the understated

thestorysofarhttp://www.blogger.com/profile/13660828631330803158noreply@blogger.comtag:blogger.com,1999:blog-8473055322070371471.post-64285076743577440902008-05-03T10:37:00.002+05:302008-05-03T18:52:42.351+05:30

The amount of agonizing I usually see over naming issues in companies makes me wonder if it is all worth it. Just to qualify, I have nothing against a truckload of creativity in naming a company ( a la innocent, Apple etc.) but when I see massive amount of management time being spent on commoditized businesses running under absolutely bland family names I wonder What’s really in a name?Recently

thestorysofarhttp://www.blogger.com/profile/13660828631330803158noreply@blogger.comtag:blogger.com,1999:blog-8473055322070371471.post-59478976945701441512008-03-30T18:35:00.006+05:302008-05-03T19:04:24.384+05:30

One of the peculiar aspects of my life is that if any of my parents, in-laws or close relatives is asked what I do for a living, you will get as many answers as there are people. At best, the commonality in their answers would be that it’s got something to do with advertising. Advertising itself would have been an unusual choice for them but within that broad realm when I carved out a space

thestorysofarhttp://www.blogger.com/profile/13660828631330803158noreply@blogger.comtag:blogger.com,1999:blog-8473055322070371471.post-41245618160794833832008-03-22T12:53:00.005+05:302008-05-03T18:45:03.359+05:30

In an interesting coincidence, discovered this blogpost by David Hensley which also talks about the challenges in measuring reputation and brings the dimension of risk management to it. The other perspective i found interesting is how parts of the brand management responsibility of a corporate brand gets split across CSR, Corp Comm and investor relations. Read on...

thestorysofarhttp://www.blogger.com/profile/13660828631330803158noreply@blogger.comtag:blogger.com,1999:blog-8473055322070371471.post-38500354220212565242008-03-22T08:03:00.003+05:302008-05-03T18:42:29.721+05:30

As a brand-building advisor one is always striving to tangible-ize the benefits that an organization can look forward through investment in understanding and strengthening their brand/s. And I was wondering about what would be keeping the CEOs of reasonably well-run organizations awake at night and conecting the benefits to those priorities. It essentially came down to profits, revenues and

thestorysofarhttp://www.blogger.com/profile/13660828631330803158noreply@blogger.comtag:blogger.com,1999:blog-8473055322070371471.post-6515030217618653072008-03-09T06:31:00.005+05:302008-05-03T18:39:04.147+05:30

Michael Porter, talks about his personal journey as well as the importance of strategy in this long but riveting interview- www.youtube.com/watch?v=RV4sisINqYg"

thestorysofarhttp://www.blogger.com/profile/13660828631330803158noreply@blogger.comtag:blogger.com,1999:blog-8473055322070371471.post-37781143171336778692008-03-07T15:28:00.007+05:302008-05-03T18:37:42.360+05:30

Brand Extension has been one of the buzzing advisory space and as i read a neatly written post by Jennifer Rice on How far a Brand can Stretch, i was wondering if the limits we put to a brand are in any way real. I for one believe that every brand name can carry anything under it and it is only limited by its competence. There are no external limits to a brand in terms of consumer perceptions,

thestorysofarhttp://www.blogger.com/profile/13660828631330803158noreply@blogger.comtag:blogger.com,1999:blog-8473055322070371471.post-9269774799021211102008-03-07T15:05:00.006+05:302008-03-22T06:57:24.882+05:30

Was reading an extremely provocative discussion on David Maister's blog on the value consultants bring to the table. I have had violent debates with my colleagues on the extent to which we as consultants can take responsibility for client's result. I have always found it to be an extremely arrogant (if not salesman-like claim) when consultants claim of delivering results (as in growth,

thestorysofarhttp://www.blogger.com/profile/13660828631330803158noreply@blogger.comtag:blogger.com,1999:blog-8473055322070371471.post-24620694881581758802008-03-07T11:00:00.004+05:302008-05-03T18:35:22.888+05:30

To all those looking for some serious theoretical grounding in the abstract, subjective world of brands and communications, JWT has done a huge favor by coming out with the Timeless Works of Stephen King. I have been fortunate to have been exposed to his works by my mentor and we have been studying, not just reading the stuff he wrote during nearly three decades of practice at JWT. The

thestorysofarhttp://www.blogger.com/profile/13660828631330803158noreply@blogger.comtag:blogger.com,1999:blog-8473055322070371471.post-64001465844464064392007-10-24T23:43:00.003+05:302008-05-03T18:34:44.465+05:30

Taking the discussion on corporate brands and their communication solution further I want to talk about the notion of the Branding Idea. Stephen King mentioned it first but I haven't seen much understanding of this concept beyond that. When the brand is the corporation, it needs more than advertising, a visual metaphor that can not only go across a host of media vehicles but also captures the

thestorysofarhttp://www.blogger.com/profile/13660828631330803158noreply@blogger.comtag:blogger.com,1999:blog-8473055322070371471.post-77102159324661052822007-10-14T20:59:00.002+05:302008-05-03T18:20:06.142+05:30

Icons are defined as ideas that are a symbol of their times and 'Iconic Brands' as well perform the same role in our consumption driven society. It probably requires the benefit of hindsight to distinguish the real icons of an era and doing it for the recent past is always tricky given how much of the real substance of certain brands is really drenched in hype...when every second brand is

thestorysofarhttp://www.blogger.com/profile/13660828631330803158noreply@blogger.comtag:blogger.com,1999:blog-8473055322070371471.post-88338125984408467722007-08-26T12:04:00.001+05:302008-05-03T18:18:46.443+05:30

In an earlier post on Infosys i had mentioned how the leadership in the last few years has not shown an understanding of the Infy difference the way NRN used to. They have been extremely competent business managers delivering great results but no different from the guys at TCS or Wipro or Cognizant... Last evening, after a long time, saw NRN in action on CNBC and he spoke about the rupee

thestorysofarhttp://www.blogger.com/profile/13660828631330803158noreply@blogger.comtag:blogger.com,1999:blog-8473055322070371471.post-62572063388481679802007-07-27T10:27:00.001+05:302007-07-27T10:48:59.431+05:30

Trying to conjecture on what is behind this iPhone frenzy and what does it say about the future of marketing/promotion?My feeling is that in categories with very high rate of innovation, the template for marketing increasingly follows that of film promotions, where you maximize returns in a short span through a sensational build-up of curiosity. Mr. Jobs introduced the trailer to iPhone 6 months

thestorysofarhttp://www.blogger.com/profile/13660828631330803158noreply@blogger.comtag:blogger.com,1999:blog-8473055322070371471.post-30378324452457561552007-07-25T12:09:00.002+05:302008-05-03T18:18:09.484+05:30

The frenzy around the recent launches of the iPhone and Harry Potter book provide exciting ossibilities for brands. Personally, at one level, i cannot fathom what makes people queue up three days in advance to buy their piece of the phone or the book, but to each his own. I've queued up outside my son's school at 4am to get the admission form, waited in a stampedesque queue for 4 hours at

thestorysofarhttp://www.blogger.com/profile/13660828631330803158noreply@blogger.comtag:blogger.com,1999:blog-8473055322070371471.post-77316087982441943362007-07-25T11:33:00.001+05:302008-05-03T18:17:07.371+05:30

For the believers of quali research, it's been getting increasingly difficult (particulary in India) withdemanding respondent criteria from clients, shortage of genuine research talent and extremely suspect field work. The fact that most clients feel comfortable with the tangibility of numbers makes the task of convicing them about the validity of findings even more challenging. The proverbial '

thestorysofarhttp://www.blogger.com/profile/13660828631330803158noreply@blogger.comtag:blogger.com,1999:blog-8473055322070371471.post-50208429039396430642007-07-20T17:57:00.001+05:302008-05-03T18:16:04.903+05:30

Can a corporation/a brand, in these complex and dynamic times with short managerial tenures realistically aim for long range strategic planning and 5-10 year objectives with roadmaps? Can they hope to get some where that is clearly articulated way down into the future or do they have to decide and be in that space from day one? Are great brand built as a result of getting somewhere or being

thestorysofarhttp://www.blogger.com/profile/13660828631330803158noreply@blogger.comtag:blogger.com,1999:blog-8473055322070371471.post-3548818674256890132007-07-19T11:15:00.001+05:302008-05-03T18:15:04.021+05:30

It's been a while! Need to be more regular with this baby.After a long time stumbled upon a great management book called the Halo Effect, which critically analyses the claims of scientific rigour and empirical evidence iconic management books like Built to Last and Good to Great make.Personally, i have always felt the discomfort in the absoluteness with which these books dish out recipes for

thestorysofarhttp://www.blogger.com/profile/13660828631330803158noreply@blogger.comtag:blogger.com,1999:blog-8473055322070371471.post-66655953904661849272007-06-19T00:53:00.002+05:302008-05-03T18:13:11.934+05:30

Stumbled upon this very clearly written blog by David Maister on the woes of advertising which takes the discussion on the future of marketing further. Whose baby will marketing be, is a question urgently begging an answer... particularly when the company is the brand- shoudn't CEO be the chief marketing officer?

thestorysofarhttp://www.blogger.com/profile/13660828631330803158noreply@blogger.comtag:blogger.com,1999:blog-8473055322070371471.post-71273324760941977732007-06-03T23:22:00.001+05:302008-05-03T18:12:31.561+05:30

Happened to meet two passionate advertising people in the last couple of days and was surprised to find how out of touch with reality they were on the relevance, stature and potential of advertising as a strategic brand building tool. Having been an ex-advertising professional, and a passionate one at that, I have been witnessing the gradual decline of it on all the above mentioned parameters.

thestorysofarhttp://www.blogger.com/profile/13660828631330803158noreply@blogger.comtag:blogger.com,1999:blog-8473055322070371471.post-9719404663735472422007-05-21T22:02:00.001+05:302008-05-03T18:11:50.110+05:30

Looking at Aamir, Rehman and Sachin, I have always wondered about the striking parallels between them. The post 90s generation has been lucky to have these three absolutely world-class performers setting new standards in each of the three uniting passions of this nation.All of them have somewhere reinforced our faith in our abilities to take on the best in the world in our respctive fields. Their

thestorysofarhttp://www.blogger.com/profile/13660828631330803158noreply@blogger.comtag:blogger.com,1999:blog-8473055322070371471.post-24155164342350876902007-05-20T12:56:00.001+05:302008-05-03T18:10:41.895+05:30

This could be a blasphemous assertion for some, but I feel that ToI is another iconic Indian brand that does not get celebrated enough. In my opinion it is also an iconic youth brand! One can (perhaps rightly) have a moral/ethical take on some of their practices in blurring the lines between marketing and journalism, but as far as the marketing story goes, it is the stuff legends are made of.Here

thestorysofarhttp://www.blogger.com/profile/13660828631330803158noreply@blogger.comtag:blogger.com,1999:blog-8473055322070371471.post-60831870498345842322007-05-19T11:00:00.002+05:302008-05-03T18:11:08.604+05:30

Infosys has truly been an iconic brand for the 1990s...one of the defining metaphors for what our country went through as it shed its socialist past and embraced capitalism. To use Douglas Holt's thesis, brand Infosys provided a dramatic reconciliation for the ideological conflict the nation was going through. While a nations of so many underprivileged people naturally resonated with the idea of

thestorysofarhttp://www.blogger.com/profile/13660828631330803158noreply@blogger.comtag:blogger.com,1999:blog-8473055322070371471.post-60449696221073036492007-05-19T10:40:00.000+05:302007-05-19T12:55:42.281+05:30

It's been nearly 5 months since I took the baby steps and although the discipline of regular posting is still missing, I am happy about clocking 10 posts. I feel a few thinsg going for it are that there is an overall subject matter coherence to the blog. The OFIs are in the areas of technology, quality of writing, particularly making it a bit lighter and fun (brands are actually far more poetic

thestorysofarhttp://www.blogger.com/profile/13660828631330803158noreply@blogger.comtag:blogger.com,1999:blog-8473055322070371471.post-5592881516742825682007-05-09T13:15:00.000+05:302007-05-19T12:21:23.639+05:30

The last few years of economic growth in India have been remarkable.World over there is acknowledgment of its stature as a force to reckon with. There is also great deal of appreciation of the foundational strengths of the India story i.e. democracy, freedom of press, vibrant private sector, domestic consumption, a knowledge/service competence etc. All this, coupled with the fact that literacy

thestorysofarhttp://www.blogger.com/profile/13660828631330803158noreply@blogger.comtag:blogger.com,1999:blog-8473055322070371471.post-23118482509411626162007-04-24T06:47:00.000+05:302007-05-19T12:46:14.738+05:30

How often have you heard a marketer complain that his/her category is low-involvement, has matured and is declining, all ideas have been tried before and so on and so forth. It is like saying give me the ideal conditions of a new and exciting category, which consumer is keen to utilize and then I will justify my MBA degree and high salary by showing you profitable growth. The moment you tell

thestorysofarhttp://www.blogger.com/profile/13660828631330803158noreply@blogger.comtag:blogger.com,1999:blog-8473055322070371471.post-36228494772699928612007-04-24T06:45:00.000+05:302007-04-24T06:46:49.863+05:30

We in India have been particularly used to such customer abuse from the likes of Railways or Indian Airlines as well as a Reliance Mobile or a PSU bank, that when a brand like Jet Airways happened in our midst almost 10 years ago, most couldn’t believe that Indians could have pulled off something as world-class as that. Probably it was the only truly world-class act out of India in a long-long

thestorysofarhttp://www.blogger.com/profile/13660828631330803158noreply@blogger.comtag:blogger.com,1999:blog-8473055322070371471.post-16555157217461767572007-04-19T22:35:00.000+05:302007-05-19T12:31:46.996+05:30

The first true banner brand in the hindi film industry has emerged in the form of Yashraj. A brand which subsumes under it every director, music director or actor brands there were. Nobody remembers who directed Salaam Namaste or even Bunty aur Bubli (except the hardcore Bollywood buffs. All they care about is that when it is Yashraj you can expect some lovely feel-good, progressive, rich and

thestorysofarhttp://www.blogger.com/profile/13660828631330803158noreply@blogger.comtag:blogger.com,1999:blog-8473055322070371471.post-2581629600808355742007-04-03T13:08:00.000+05:302008-05-03T19:12:39.250+05:30

India's debacle in the world cup did not come as a total suprise to most astute readers of the game. The story before we thrashed West Indies in India, was much the same. Our South Africa tour was a testimony to the ever widening gap between what we call cricket and what the likes of SA and Australia play. However, in a larger context, the cricketing India could serve as a metaphor for what lies

thestorysofarhttp://www.blogger.com/profile/13660828631330803158noreply@blogger.comtag:blogger.com,1999:blog-8473055322070371471.post-25568156419099771892007-02-23T12:10:00.001+05:302008-05-03T19:09:00.275+05:30

On the whole, Eklavya is a disappointment but to acknowledge a positive-- the mesmerising use of the physical location of a Rajasthani Haveli/fort in the plot. Don't often see the structure so seamlessly blended into the narrative and taking it to a new level. Another place where it was done brilliantly was in the song 'Tu hi re' from the film Bombay where the ruins of a fort on the coastline

thestorysofarhttp://www.blogger.com/profile/13660828631330803158noreply@blogger.comtag:blogger.com,1999:blog-8473055322070371471.post-45043119648351282582007-02-22T14:54:00.001+05:302008-05-03T19:08:01.512+05:30

Another response to a David Maister (www.davidmaister.com/blog) query which too k me into thoughts i had never had--If we look at it as sequence of events in the life of a company before a virtuous cycle sets in reinforcing each element-- I would say a business gets created by identifying a need i.e. customers in the market. It then becomes a company when a set of like minded people come and stay

thestorysofarhttp://www.blogger.com/profile/13660828631330803158noreply@blogger.comtag:blogger.com,1999:blog-8473055322070371471.post-69878237267908227862007-02-21T14:51:00.000+05:302008-05-03T19:12:03.785+05:30

Was writing on David Maister's blog about whether 'being interested in people' is a necessary managerial trait and can it be acquired. The dominant opinion seems to be that either you have the attitude or don't, and acquiring it is nearly impossible.i had an opinion to the contrary and wrote an elaborate one on that but while writing it opened up to me that Ratan Tata is probably the best example

thestorysofarhttp://www.blogger.com/profile/13660828631330803158noreply@blogger.comtag:blogger.com,1999:blog-8473055322070371471.post-45108964116236055292007-02-21T12:39:00.000+05:302008-05-03T19:09:38.122+05:30

Finally I get around to overcoming my intertia to start building my blog.... thanks to Rajeev, my first boss (always a strong influence) and now a good friend.. He said something quite important yesterday--in writing quality is directly proportional to quantity...and that somewhere struck a chord in me...so here is a first attempt at quantity in the hope that quality will follow.Honestly speaking

thestorysofarhttp://www.blogger.com/profile/13660828631330803158noreply@blogger.comtag:blogger.com,1999:blog-8473055322070371471.post-11385462053355630692007-01-30T12:20:00.000+05:302008-05-03T19:10:44.426+05:30

Watch this space...

thestorysofarhttp://www.blogger.com/profile/13660828631330803158noreply@blogger.com